What’s in Gillian’s 13 Minutes: Data analysis behind the hot discussion on the Internet
Recently, a 13-minute video about Gillian (Gillian Chung) sparked heated discussions across the Internet, and the topic quickly appeared on the hot search lists on Weibo, Douyin and other platforms. This article will combine the entire network data of the past 10 days to conduct a structured analysis of the event’s popularity trends, public opinion focuses, and related topics.
1. Event popularity timeline

| Date | platform | Hot search highest ranking | Reading volume/playing volume |
|---|---|---|---|
| 2023-11-05 | No. 3 | 210 million | |
| 2023-11-06 | Douyin | No. 1 | 340 million |
| 2023-11-07 | Station B | No. 5 | 68 million |
| 2023-11-08 | Zhihu | No. 2 | 42 million |
2. Distribution of core discussion focus
| Topic classification | Proportion | Typical keywords |
|---|---|---|
| Controversy over video authenticity | 38% | AI face-changing, old videos, malicious clips |
| Artist privacy protection | 29% | Internet violence, legal rights protection, celebrity privacy |
| Fan Support Action | 18% | Control comments, report, topic purification |
| Reflection on industry phenomena | 15% | Entertaining oneself to death, media ethics, melon-eating culture |
3. Extension of related hot spots
Other entertainment hot spots linked to the Gillian incident during the same period include:
| Related events | heat index | common discussion points |
|---|---|---|
| A celebrity's house collapse incident | 9.2 | Internet rumor spreading mechanism |
| Short video platform Qinglang Action | 8.7 | Content Moderation Standards |
| Discussion on AI deepfake technology | 7.9 | Digital identity security |
4. Analysis of emotional tendencies of public opinion
Sampling statistics from 100,000 comments show:
| emotion type | Proportion | Typical remarks |
|---|---|---|
| Angry condemnation | 42% | "Those who spread rumors must be severely punished" |
| rational neutrality | 35% | "Waiting for official statement" |
| entertainment banter | 15% | "Another classic 13 minutes" |
| Others | 8% | - |
5. Latest developments of the incident
As of press time, relevant developments include:
1. Emperor Entertainment has issued a lawyer’s statement stating that the video was maliciously synthesized
2. Weibo cleaned up 23 illegal topics and disposed of 487 accounts.
3. Cybersecurity experts pointed out that there are 7 traces of AI synthesis in the video
6. In-depth observation of social impact
This incident reflects three deep-seated issues:
1.Risks of technology misuse:AI face-changing technology reduces the cost of spreading rumors
2.Communication ethics deficiencies:Some self-media deliberately obscure facts for the sake of traffic
3.Differences in public perception:Young netizens are more likely to wait for solid evidence
The incident is still unfolding, and this article will continue to pay attention to the development of the situation and update the data. The public is advised to refer to official information and avoid participating in the secondary dissemination of false content.
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