What jeans don’t fade? Hot topics and purchasing guides across the Internet
Recently, the issue of "fading jeans" has once again become a hot topic on social platforms. Especially in the summer when the frequency of washing increases, consumers pay more attention to the color fastness of jeans. This article will combine hotspot data from the entire Internet in the past 10 days to analyze the core factors of jeans fading and recommend products with high color fastness.
1. Data on the topic of jeans fading being hotly discussed across the Internet
| Platform | Related topics | Number of discussions (times) | Hot search period |
|---|---|---|---|
| #jeans will become useless after washing them a few times# | 128,000 | June 15-18 | |
| Douyin | "Actual test of solid color jeans" | 520 million plays | June 12 to present |
| little red book | "Denims that won't fade for ten years" | 34,000 notes | June 10-19 |
2. Key factors affecting the fading of jeans
According to the popular science video of textile industry expert @clothing quality inspection Laowang (released on June 16, with 243,000 likes), the fading of jeans is mainly related to the following factors:
| factors | degree of influence | solution |
|---|---|---|
| Dye type | ★★★★★ | Choose sulfur or vat dyes |
| washing method | ★★★★ | Hand wash in cold water + salt fixation |
| Fabric thickness | ★★★ | Denim above 14oz is more washable |
3. Recommended brands of jeans with high color fastness
Based on e-commerce platform sales data (June 10-20) and consumer reviews, the following brands performed outstandingly:
| brand | Series | Color fastness rating | Average price (yuan) |
|---|---|---|---|
| Levi's | 501 Original | 4.8/5 | 799-899 |
| UNIQLO | U series dark style | 4.5/5 | 299 |
| EDWIN | 503 series | 4.7/5 | 659 |
4. Consumer test report
A comparison test released by Douyin user @ Cowboy Reviewer (860,000 followers) on June 15 shows:
| test items | regular jeans | Solid color craft jeans |
|---|---|---|
| Fading rate after 10 machine washes | 42% | 8% |
| Friction fade test | Visible discoloration | slight discoloration |
5. Suggestions on purchasing and maintenance
1.Pay attention to label information when purchasing: Look for professional signs such as “color fastness level 4 or above” and “INDIGO DYED”. According to the inspection tips shared by Xiaohongshu users, it is better to rub the fabric with a white cloth without staining.
2.New jeans color fixing treatment: A popular tutorial on Weibo recommends adding 1 cup of white vinegar + 3 tablespoons of salt to soak for 30 minutes when washing for the first time, which can improve the color fixing effect by 20%.
3.Daily maintenance points: Washing inside out, avoiding exposure to sunlight, and reducing washing frequency (no more than 2 times a month) are the keys to maintaining color. JD.com data shows that the repurchase rate of users who purchased special denim detergent reached 73%.
According to the latest industry report, the market share of jeans using nano-color fastness technology has increased from 12% in 2021 to 29% in 2023, and consumers' willingness to pay a premium for high color fastness products has increased by 18%. It is recommended to give priority to products using innovative dyeing processes when purchasing.
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