How about King's Brick? An inventory of hot topics and hot content across the Internet
Recently, "The King's Brick" has become one of the focuses of hot discussions on the Internet. Based on the hot topics on the Internet in the past 10 days, this article will analyze this topic and organize structured data for readers' reference.
1. What is “King’s Brick”?

"King's Brick" originally originated from the ridicule of in-game props or virtual items by players of the game "Honor of Kings", and then gradually evolved into an Internet buzzword, generally referring to those things that appear to be ordinary but whose actual value is overestimated. Recently, the term has become popular again due to social media fermentation and short video dissemination.
| keywords | Search volume (last 10 days) | Main platform |
|---|---|---|
| Brick of the King | 1,200,000+ | Douyin, Weibo, Bilibili |
| King of glory props | 850,000+ | Baidu, Tieba |
| Internet buzzwords | 2,500,000+ | Comprehensive network |
2. Correlation analysis of hot topics on the entire network in the past 10 days
In addition to "The King's Brick", the following topics have also triggered widespread discussion:
| Ranking | hot topics | Discussion popularity | relevance |
|---|---|---|---|
| 1 | AI painting copyright dispute | ★★★★★ | Technology |
| 2 | Ticket prices for a celebrity's concert skyrocketed | ★★★★☆ | Entertainment |
| 3 | "King's Brick" meme culture | ★★★☆☆ | Games/Social |
| 4 | New energy vehicle price cuts | ★★★★☆ | Finance |
3. Three views on “King’s Bricks”
1.supporter: Thinking this is a reflection of players’ creativity, they deconstruct the phenomenon of in-game consumption through humor.
2.opposition: Criticize this meme for being overly entertaining and may lead to a misunderstanding of the balance of the game.
3.centrist: It is recommended to treat Internet buzzwords rationally and pay attention to the social communication logic behind them.
4. Interpretation of trends behind the data
Judging from the popularity distribution, discussions related to “The King’s Brick” show the following characteristics:
| time period | Average daily discussion volume | Main audience age |
|---|---|---|
| first 5 days | 180,000 | 16-25 years old |
| 5 days after | 320,000 | 12-30 years old |
5. Excerpts from expert opinions
Internet culture researcher Professor Li said: “The ‘King’s Brick’ phenomenon reflects Generation Z’s redefinition of virtual value. The spread of this subculture is often explosive in the short term, but the long-term value still needs to be observed. "
6. Advice for content creators
1. Follow up on hot topics in a timely manner, but pay attention to the topic’s timeliness
2. Explore the social and psychological factors behind meme culture
3. Avoid over-commercialization that may offend users
Conclusion:As a typical representative of recent Internet hot spots, “King’s Brick” not only demonstrates the communication power of game culture, but also reflects the new characteristics of content consumption in the social media era. Only by participating rationally in discussions can we truly understand the deeper meaning of such phenomena.
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