Why are there so few car models in Dange?

Why are there so few car models in Dange? ——In-depth analysis of the limitations of platform models

In recent years, Dangeche, as a well-known car financing leasing platform in China, has attracted many consumers with its "low down payment, flexible installment" model. However, many users reported that their car model selections are relatively small, especially compared with traditional 4S stores or other e-commerce platforms. This article will analyze the core reasons for the small number of Dange car models from the three dimensions of data, industry background and business model.

1. Comparison of data on popular models of Dangeche

Based on the search popularity and user feedback on the entire network in the past 10 days, we have compiled a comparison of the number of models between Dangeche and other mainstream platforms (such as Tmall Auto and Autohome):

It can be seen from the data that the number of models in Dangeche is only 1/4 to 1/10 of competing products, and the coverage of popular brands is low.

2. Three core reasons for the lack of car models

1. Business model restrictions: focusing on leasing rather than sales

Dange Car Owner adopts a “rent before you buy” financial leasing model, and the ownership of the vehicle belongs to the platform during the lease period. This model requires the platform to strictly control vehicle residual values ​​and repurchase risks, so it tends to select models with high value retention rates and strong market liquidity (such as Toyota, Volkswagen, etc.), while niche or unpopular models are excluded.

2. Insufficient depth of supply chain cooperation

Compared with traditional dealers or OEM direct-operated platforms, Dangeche, as a third-party platform, mostly cooperates with car companies in an "asset-light" model. Its model library relies on the inventory of cooperative dealers rather than direct purchases, resulting in a limited range of options. The following is the proportion of some cooperative brands and models:

3. Accurate user positioning

Dangeche's main user group is young consumers with low incomes in third- and fourth-tier cities. The platform prefers to provide economical and cost-effective models (such as the range of 100,000-200,000 yuan), while luxury cars or personalized models are not within the priority range.

3. Future trends of conflicts between user needs and platforms

Although the small number of models is an obvious shortcoming of Dangeche, its low-threshold car purchase solution still fills a gap in the market. Judging from the popularity of user discussions, the needs of the following two types of models have not been met:

• New energy models: Dangeche currently accounts for less than 10% of new energy vehicles, but market popularity continues to rise;
• Personalized car models: There is strong demand for family vehicles such as SUVs and MPVs, but the platform supply is limited.

Summarize

The fundamental reason why Dangeche has so few models lies in its business model and user positioning. In the future, if we want to break through this limitation, we need to deepen cooperation with OEMs or introduce more financing channels to expand the model library. For consumers, if they pursue vehicle model diversity, they can give priority to other integrated platforms; if they focus on low down payment and flexibility, Dange Car is still a viable option.