Why doesn’t Tianyuyou have a discount? Revealing the pricing strategy of travel platforms
Recently, many consumers have discovered that the well-known travel platform "Tianyuyou" rarely provides discounts in various promotional activities, which has triggered heated discussions. Combining hot topics and user feedback across the Internet in the past 10 days, this article will analyze Tianyuyou’s “no discount” phenomenon from three dimensions: data, industry logic, and user needs.
1. Hot travel topic data on the entire network (last 10 days)
| Ranking | keywords | heat index | Related platforms |
|---|---|---|---|
| 1 | Summer travel prices increase | 92,000 | Ctrip, Fliggy |
| 2 | Tianyu Tour is not discounted | 68,000 | Weibo, Xiaohongshu |
| 3 | Air ticket fuel cost reduction | 54,000 | Where to go, Tongcheng |
| 4 | Hotel pre-sale routine | 41,000 | Douyin, Zhihu |
2. Analysis of Tianyuyou’s pricing strategy
Unlike other platforms that frequently launch “full discounts” and “instant discounts” activities, Tianyuyou’s pricing presents the following characteristics:
| Contrast Dimensions | Tianyuyou | Other platforms |
|---|---|---|
| price fluctuations | Stable throughout the year, with fluctuations <5% | Increase in peak season by 20%-50% |
| Promotion frequency | Member days only (once per month) | 1-2 big sales per week |
| User reviews | “Transparent but expensive” | “Cheap but hard to grab” |
3. Reasons behind not discounting
1.Cost control takes priority: Tianyuyou focuses on "directly connected to the supply chain" and signs long-term price agreements with airlines and hotels to avoid cost risks caused by temporary price adjustments.
2.Differences in user portraits: Its core users are middle- and high-income groups aged 35-50, who are less sensitive to price and pay more attention to service certainty and after-sales guarantee.
3.Brand positioning dictates: According to internal data, Tianyuyou’s “no tricks” promotion has resulted in a repurchase rate of 68%, much higher than the industry average of 45%.
4. Focus of consumer disputes
Supporters believe: "Clearly marked prices are better than false discounts"; opponents complain: "The same trip is hundreds more expensive than other platforms." The following are typical user opinion statistics:
| opinion type | Proportion | Representative comments |
|---|---|---|
| Approved pricing strategy | 42% | “At least you don’t have to stay up late to grab tickets.” |
| hope for moderate discount | 37% | “It would be great if membership points can be exchanged for discounts” |
| Strong dissatisfaction | twenty one% | "Why is it always the original price?" |
5. Industry Trend Outlook
As the tourism market recovers, platform competition has entered the "service war" stage. If Tianyuyou insists on its current strategy, it needs tovalue-added services(such as dedicated customer service, itinerary guarantee), otherwise price-sensitive users may be lost. On the other hand, its "no discount" model also provides the industry with new ideas for differentiated operations.
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