What kind of sun protection clothing is better? Buying guide for popular sun protection equipment on the Internet
As the high temperatures in summer continue, the topic of sun protection has once again become a hot topic on the Internet. Data from social platforms in the past 10 days show that the number of views on topics such as #Sun Protection Clothing Review# and #Physical Sun Protection Ceiling# has exceeded 500 million, making sun protection clothing a must-have item this summer. This article combines the latest consumer trends and product evaluation data to analyze the key points for purchasing high-quality sun protection clothing.
1. Hot list of popular sun protection clothing brands across the Internet

| Ranking | Brand | Platform popularity index | core selling point |
|---|---|---|---|
| 1 | Under the banana | 9.8 | UPF50+ Cooling Technology |
| 2 | OhSunny | 9.5 | Full face covering design |
| 3 | UV100 | 9.2 | Professional medical grade sunscreen |
| 4 | Pathfinder | 8.7 | Outdoor sports multifunctional |
| 5 | camel | 8.5 | The king of cost performance |
2. Five core standards for high-quality sun protection clothing
1. SPF:According to national standards, UPF40+ is qualified and UPF50+ is excellent. Actual measurement data shows that the UV blocking rate of high-quality sun protection clothing can reach more than 98%.
2. Fabric technology:In 2023, the mainstream use of nylon + spandex blend (82%), which has both breathability and sun protection. The search volume for cooling fabrics increased by 210% year-on-year.
| fabric type | Sun protection durability | Breathability | average price |
|---|---|---|---|
| Polyester | Excellent | Average | 150-300 yuan |
| Nylon + spandex | good | Excellent | 200-400 yuan |
| special coating | Excellent | Poor | 300-600 yuan |
3. Pattern design:Big data shows that the following designs are the most popular: hooded and neck protector models (accounting for 57% of sales), finger hole cuffs (anti-slip design), and waist drawstrings (to modify the body shape).
4. Function details:Popular products are commonly equipped with: breathable mesh armpit design, stowable pockets, and reflective strips (safe for night running). Xiaohongshu evaluation shows that the satisfaction rate for the style with thumb buckle is 92%.
5. Cleaning durability:Laboratory tests show that after 30 washes, the UPF value of high-quality sun protection clothing can still remain above 95%, while the UPF value of ordinary products will drop to about 80%.
3. Purchasing Guide for Different Scenarios
| Usage scenarios | Recommended type | key indicators | Representative products |
|---|---|---|---|
| daily commute | Light cardigan | UPF40+ weight<200g | Banana shell cardigan |
| outdoor sports | one piece hoodie | UPF50+ quick-drying fabric | Pathfinder mountaineering model |
| seaside vacation | cape style | Waterproof coating Hem fixed | OhSunny beach series |
| child proof | full coverage | Category A Standard Fluorescent Design | Disney co-branded model |
4. Early Warning of Consumption Traps
1.Low price trap:The test found that 83% of the products priced below 59 yuan on a certain platform did not meet the UPF40 standard. Experts recommend choosing professional brands with a price range of 150-400 yuan.
2.Color misunderstandings:Although dark colors have better sun protection effects, actual measurement data shows that light-colored fabrics using special processes (such as the light blue version under the banana) can also block 97% of UV rays.
3.Imported superstitions:A report from the National Textile Quality Inspection Center pointed out that the sun protection performance of domestic head brands has surpassed that of most international brands, and the price is 30-50% lower.
5. Innovation trends in sun protection clothing in 2023
1.Intelligent temperature control:A brand’s newly launched phase-change material model can automatically adjust according to body temperature. The Douyin review video has over 2 million likes.
2.Environmentally friendly materials:The search volume for sun protection clothing using recycled fibers has increased by 300% month-on-month, and is expected to become the next hot spot.
3.Beauty collaboration:"Set marketing" of sun protection clothing and isolation cream has become a new trend, and the pre-sale of a certain brand's co-branded model sold out in 10 minutes.
When purchasing sun protection clothing, consumers are advised to focus on the three dimensions of sun protection index, fabric technology and practical design based on their own use scenarios. Purchase through formal channels and keep the sunscreen tag as a quality certificate. Upgrade your sun protection equipment this summer and choose the right sun protection clothing to get twice the result with half the effort!
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