How to calculate the income of WeChat official accounts? An article will help you understand traffic masters, advertising sharing and monetization modes
Recently, the monetization model of WeChat official accounts has once again become a hot topic, especially after the platform rules are adjusted, many creators have questions about the way of calculating income. This article will combine the hot contents of the entire network for the past 10 days to structure the revenue calculation logic of WeChat public accounts and provide landable optimization suggestions.
1. Core revenue source of WeChat public accounts in 2023 (Top 3 search popularity in the past 10 days)
| Type of income | Percentage | Calculation method | Threshold Requirements |
|---|---|---|---|
| Traffic main ad | 62% | CPC (click) 0.5-3 yuan/time CPM (press exposure) 1-30 yuan/thousand times | Fans ≥500 and original statement |
| Content reward | 18% | Voluntary reward amount for users | Enable the appreciation function |
| Business cooperation | 20% | Single quotation = number of fans × 0.01-0.1 yuan | Vertical field influence |
2. Detailed calculation model of traffic main revenue (latest data in July)
According to the official WeChat announcement and the actual test data of top creators, the main traffic revenue is affected by the following factors:
| Factors | Weight | Optimize space |
|---|---|---|
| Click-through rate (CTR) | 45% | The first 10 words in the title can increase by 17% |
| The length of user stay | 30% | Reward +22% for every 30 seconds of reading time added |
| Advertising space exposure | 25% | The ad space performance in the article is better than the bottom |
3. Practical cases: Comparison of profits of 3 content types
Statistics of popular articles with a total of 100,000+ reads in the past 10 days, and the returns of different types of content vary significantly:
| Content Type | Average reading volume | Thousands of reading benefits | Advertising match |
|---|---|---|---|
| Emotional Story | 85,000 | RMB 8-12 | medium |
| Knowledge and information | 32,000 | RMB 15-25 | high |
| Hot topic interpretation | 120,000 | RMB 5-8 | Low |
4. 4 key strategies to increase income
1.Advertising space optimization: The test shows that inserting the ads into 1/3 of the article is 40% higher than the end of the article
2.Content verticality: The unit price of advertising for education accounts can reach 3.2 yuan/click, twice that of entertainment
3.Release time: Advertising revenue released from 8 to 10 pm on weekdays is 67% higher than in the morning
4.Fan interaction: For every 1% increase in message rate, the system recommendation volume increases by 15%
5. New trends in 2023: Combination monetization model
The revenue composition of the top accounts is characterized by diversification (data as of July 25):
| Account Type | Advertising division | Knowledge payment | E-commerce sales |
|---|---|---|---|
| 500,000 large number of fans | 42% | 33% | 25% |
| 100,000 medium-sized fans | 68% | twenty two% | 10% |
| 10,000 small number | 91% | 7% | 2% |
It is recommended that creators gradually expand in-depth monetization methods such as course development and community operation after the number of fans exceeds 50,000. It should be noted that WeChat has recently strengthened the supervision of click-induced ads, and in July, 230 accounts have been restricted from traffic due to violations.
Through the above structured data analysis, it can be seen that the revenue calculation of WeChat public account is a systematic project, which requires comprehensive optimization of content quality, user profile and platform rules. It is recommended to log in to the backend every Wednesday to view the "Revenue Daily" and focus on monitoring the changing trends of the core indicator "Rewards per thousand times".
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