What perfume is popular this year? Inventory of hot topics across the Internet
Perfume is the eternal focus of the fashion industry, with new trends emerging every year. Based on the hot search data of the entire Internet in the past 10 days, we have sorted out the most popular perfume types, brands and consumer preferences this year, and used structured data to analyze the 2023 perfume trends for you.
1. Top 5 popular perfume types in 2023
| Ranking | Perfume type | heat index | Represent the brand |
|---|---|---|---|
| 1 | wood tone | 98.5 | Le Labo, Tom Ford |
| 2 | Fruity | 92.3 | Jo Malone, Byredo |
| 3 | Floral | 88.7 | Chanel, Dior |
| 4 | Ocean tone | 85.2 | Creed,Acqua di Parma |
| 5 | Oriental | 79.6 | YSL, Gucci |
2. The most discussed perfume brand on social media
| brand | Number of discussions (10,000) | Star product | price range |
|---|---|---|---|
| Tom Ford | 156.8 | Lost Cherry | ¥1500-¥3000 |
| Jo Malone | 142.3 | Wood Sage & Sea Salt | ¥600-¥1500 |
| Byredo | 128.5 | Mojave Ghost | ¥1000-¥2500 |
| Le Labo | 115.7 | Santal 33 | ¥1200-¥2800 |
| Maison Margiela | 98.2 | Lazy Sunday Morning | ¥800-¥1800 |
3. Perfume characteristics that consumers are most concerned about
According to e-commerce platform data, the factors that users value most when purchasing perfume are:
| Factors of concern | Proportion | Typical comment keywords |
|---|---|---|
| Fragrance time | 38.7% | "Long-lasting", "Not long-lasting", "Re-spray" |
| aroma level | 32.5% | "Front tone", "middle tone", "back tone" |
| packaging design | 18.9% | "Appearance", "Bottle", "Collection" |
| Cost-effectiveness | 9.9% | "affordable", "expensive", "sample" |
4. Emerging perfume trends in 2023
1.gender ambiguous perfume: The search volume for unisex fragrances increased by 65% year-on-year, especially models with elements such as cedar, amber, and musk.
2.Environmentally friendly perfume: Attention to brands using sustainable raw materials has increased by 40%, such as Diptyque environmentally friendly series and Aesop animal testing-free series.
3.Customized perfume service: Le Labo’s city-limited series and BYREDO’s personalized fragrance service have become new topics.
4.Celebrity co-branded perfume: Rihanna’s Fenty Beauty and Billie Eilish’s perfume of the same name have sparked heated discussions.
5. List recommended by professionals
| Applicable scenarios | Recommended perfume | Core Fragrance | Suitable for the crowd |
|---|---|---|---|
| daily commute | Chanel Chance Eau Tendre | Grapefruit + Jasmine | Women aged 25-35 |
| date dinner | YSL Black Opium | coffee+white flowers | light mature women |
| business occasion | Creed Aventus | Pineapple+Birch | 30+ men |
| leisure vacation | Maison Margiela Beach Walk | coconut + sea salt | 20-40 years old neutral |
Conclusion:
The perfume market in 2023 will show a diversified development trend. Consumers not only pursue the quality assurance of classic big brands, but also favor the unique personalities of niche brands. From the data point of view,woody perfumeis still a big hit this year, andEnvironmental protection conceptandPersonalized customizationis becoming a new consumption driver. It is recommended to give priority to the fragrance type that suits your life scene when purchasing, and confirm the fragrance retention performance by trying the sample.
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