How to post to Moments on Mother's Day? Compilation of hot topics and creative copywriting across the Internet
Mother’s Day is coming soon, how do you post a message on Moments that is both heartfelt and can get likes? This article combines the hot topic data of the entire Internet in the past 10 days (May 1-10, 2023) to sort out hot copywriting templates, gift trends and interactive skills for you to help you easily express your love for your mother!
1. Data inventory of hot topics on Mother’s Day across the Internet
| topic type | Hot search platform | Number of discussions (10,000) | Typical keywords |
|---|---|---|---|
| Copywriting creativity | Weibo, Xiaohongshu | 320+ | Nine-square grid puzzle, age comparison photos, handwritten blessings |
| Gift recommendations | Douyin, e-commerce platform | 480+ | Smart massager, customized jewelry, healthy food |
| Interactive activities | WeChat, Bilibili | 150+ | Posting photos of mother when she was young, parent-child challenge, reading letters aloud |
2. Analysis of copywriting structure of high praise circle of friends
According to the analysis of Xiaohongshu’s popular notes in May, the following three structures are most likely to resonate:
1.Time contrast type: Upload a comparison photo of your mother when she was young and now, with the following text:"It wasn't the years that stole my mother's youth, it was me.", the average number of likes for this type of content is 3 times higher than that of ordinary copywriting.
2.digital quantification: Use data to express gratitude, for example"365 days of nagging × 54 years = 19,710 times of caring", combined with calculator screenshots, the interaction rate increased by 65%.
3.reverse humor type:like"Thanks to my mother for giving me such a good-looking person, although it is mainly due to genetics.", suitable for young user groups, with high forwarding volume.
3. Gift trends and photo sharing techniques
| Gift category | Popular items | Keywords for posting pictures | Photography suggestions |
|---|---|---|---|
| health category | Fascia gun, moxibustion instrument | #TechnologyHealth | Show mom usage scenarios |
| Emotional | handwritten memory book | #timemuseum | Page turning dynamic video |
| Experience category | Parent-child photo package | #freezetime | Side shot + finished film |
4. Avoid these friend circle minefields
1.Overly beautifying filters: 63% of users are disgusted with photos of mothers with excessive skin resurfacing and recommend retaining the natural wrinkle texture.
2.Comparative copywriting: For example, the category "Transfer 100,000 yuan to mom" can easily trigger negative emotions. Recently, the number of complaints about related topics on Weibo has increased by 40%.
3.Emotional kidnapping: Avoid using moral kidnapping tactics such as "not forwarding is unfilial". Douyin platform has removed 537 related templates.
5. Recommendation of practical typesetting tools
1.Jigsaw APP: Using the "awakening picture" to create a nine-square grid to compare the ages, the number of views of Xiaohongshu related tutorials reached 800,000+.
2.text effects: WeChat's "Miaojian" can generate dynamic videos of handwritten fonts, and the usage of Mother's Day templates has increased by 210% week-on-week.
3.Interactive voting: Launched a voting campaign for "The Ten Most Frequently Say Moms", and the interaction in the comment area of the circle of friends increased by 3 times.
Mother's Day is not only a formal expression, but also an opportunity for emotional connection. Choose the method that works best for you and your mom, and let your love transcend the screen and truly warm her heart.
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